ServiceNow to Acquire Pyramid Analytics in AI Workflow Push

As European enterprises accelerate investment in AI-driven workflow automation, U.S. software group ServiceNow has agreed to acquire Israeli analytics company Pyramid Analytics in a deal reported to be worth several hundred million dollars. The transaction, subject to customary closing conditions and regulatory approval, underscores the intensifying global competition to embed artificial intelligence directly into core business systems.

Founded in 2009 by Omri Kohl, Avi Perez and Herbert Hochman, Pyramid Analytics provides a unified, AI-powered platform for business analytics, data science and data preparation. The company employs more than 200 people across Israel, the United States, the United Kingdom, Germany and the Netherlands, serving multinational clients including Kellogg’s, Hallmark and Deloitte. It has raised around $250 million from investors, among them BlackRock, Sequoia Capital, Viola Growth and Jerusalem Venture Partners, its largest shareholder.

ServiceNow said the acquisition will accelerate its vision of helping organizations turn data into action by embedding intelligence directly into the workflows that run the business.

“When Pyramid Analytics’ capabilities are combined with the ServiceNow AI Platform, customers will be able to turn those self-service insights into action without leaving their workflows,” the company said. It added that AI-driven insights can automatically surface an issue, open and route a case, recommend the next best actions, and drive resolution across IT and the business “all in one connected workflow.”

The strategic logic reflects a broader shift in enterprise software. Rather than limiting AI to dashboards or reporting layers, platform providers are racing to integrate trusted data, semantic consistency and automation into operational systems themselves. For European corporates navigating tightening regulation around data governance and AI oversight, the ability to anchor analytics within secure, unified workflows has growing relevance.

Jerusalem Venture Partners has backed Pyramid since 2020 and has been its largest shareholder.

Yoav Tzurya, General Partner at JVP, said of the acquisition: “With the rise of AI, GenAI and Agentic AI the creation of a semantically consistent single source of truth… is no longer optional; it’s essential. That is exactly what ServiceNow gains through this acquisition.”

Erel Margalit, founder and executive chairman of JVP, added: “As the company’s largest shareholder, JVP have closely supported Pyramid’s journey… It represents a natural continuation of JVP’s commitment to backing category-leading platforms shaping the future of enterprise software and AI.”

The acquisition comes shortly after Margalit completed meetings across Germany, France, Italy and the U.K., where he discussed Europe’s push toward deeper capital markets integration and greater technological sovereignty in AI and cybersecurity. 

Referring to proposed Capital Markets Union reforms, he said: “What this means is that there’s going to be just one regulator to deal with for any investor that comes into Europe, you won’t need to deal with 27 countries.”

Margalit has argued that as Europe strengthens its approach to data sovereignty, cybersecurity protection and AI strategy, Israel can serve as a practical intermediary helping European innovation interface more effectively with U.S. scale platforms. The Pyramid acquisition, integrating Israeli-developed analytics into a U.S.-based enterprise system used globally, illustrates that bridge model in action.

For ServiceNow, the test will be execution: how effectively it integrates Pyramid’s analytics layer into its broader AI platform, and how rapidly enterprises, including those across Europe, adopt analytics-powered automation within everyday workflows.